At age 14, she dreamed of becoming an anthropologist to study human behavior across eras—a vocation sparked by a young adult novel. Early exposure to books laid the foundation for a life filled with diverse experiences. After earning a literary baccalaureate, she discovered that no anthropology programs existed in Morocco.Instead, in 2004, she found the National Institute of Social Action (Institut National de l’Action Sociale), a pivotal step in her education to better understand societal ills and contribute to addressing them. At the beginning of her career, she immersed herself in spaces of extreme marginalization as a social worker for Médecins Sans Frontières (2005–2008), supporting migrant populations often facing dehumanizing conditions. She later collaborated with several NGOs and civil society organizations (CSOs), including Casal dels Infants (2011), where she provided technical support to community associations in under-resourced neighborhoods, and managed a medico-social center for Terre des Hommes and Oum El Banine (2012). At Oxfam (2013), she monitored and strengthened capacities of associations advocating for gender justice. She also implemented a pilot project for Amnesty International (2014) to secure justice for women survivors of violence. Driven by a transformative vision of social action and a desire for more freedom in exploring innovative approaches to change, Aïda transitioned beyond salaried roles to leverage her expertise as an advisor to ministries, UN agencies, NGOs, and CSOs on change strategies and public policies. Today, Aïda channels her expertise into research projects, capacity development, evaluations, and learning initiatives through her consulting firm, Fek Tayri, responding to international calls for proposals. Her commitment extends beyond professional goals: she actively fuels social change by supporting grassroots efforts to amplify collective agency among emerging groups, employing intersectional and community-based approaches aligned with her vision of tangible societal responsibility.