At age 14, she aspired to become an anthropologist to study human behavior across eras—a vocation sparked by a young adult novel. Early exposure to books set the foundation for a life rich in diverse experiences. After earning a literary baccalaureate, she found no anthropology program in Morocco but discovered the National Institute of Social Action (Institut National de l’Action Sociale) in 2004, a pivotal step in her education to better understand societal ills and contribute to addressing them.

At the start of her career, she immersed herself in areas of extreme marginalization as a social worker for Médecins Sans Frontières (2005–2008), supporting migrant populations often facing dehumanizing conditions. She later collaborated with numerous NGOs and civil society organizations (CSOs), including Casal dels Infants (2011), where she provided technical support to community associations in marginalized neighborhoods, and managed a medico-social center for Terre des Hommes and Oum El Banine (2012). At Oxfam (2013), she monitored and strengthened capacities of associations advocating for gender justice. She also implemented a pilot project for Amnesty International (2014) to secure justice for women survivors of violence. 

Driven by a transformative vision of social action and a desire to explore innovative approaches to change freely, Aïda transitioned beyond salaried roles to leverage her expertise in advising ministries, UN agencies, NGOs, and CSOs on change strategies and public policies.

Today, Aïda channels her expertise into research projects, capacity development, evaluations, and learning initiatives through her consulting firm, Fek Tayri, responding to international calls for proposals. Her commitment extends beyond professional goals: she actively fuels social change by supporting grassroots efforts to amplify collective agency among emerging groups, employing intersectional and community-driven approaches aligned with her vision of tangible societal responsibility.